the importance of a quality website
The average viewers spend on a website is 15 seconds. An opinion about your website is formed within 0.05 seconds. 75% of viewers judge a company's credibility based on their site. In other words, your website's quality and design can either make or break your company's conversion rates!
website guidelines
Simplicity
Less is more! Viewers spend an average of 5.59 seconds reading website copy.
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Source: Forbes Advisor
Keep the written text short and
sweet to keep your viewer's
attention.
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Graphics
Using graphics increases
understanding, retention, and engagement.
Content posts that include images and graphics have up to 650% higher engagement.
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Source: Search Logistics
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Credibility
Be upfront and honest about pricing, intent, and the work being done.
For 48% of viewers, website design is the most important factor in determining a business's credibility. A design that demonstrates truthfulness through simplicity has higher conversion.
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Source: Magnetize Studio
Accessibility
Your website must be compatible with all devices, including laptops, monitors, tablets, and cell phones.
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